To get Newcastle United fans from all over the world to hold the same anti-Pardew message up for a photo opportunity: “YOUR NAME in CITY wants PARDEW OUT!”.
To show that the dissatisfaction with the job Alan Pardew was doing at Newcastle United was a lot more widespread than believed.
A total of 60 submissions from a very wide range of countries were received to the official protest account and collated on Storify.
The campaign made the front page of the Evening Chronicle on 05/05/14.
Alan Pardew openly mocked the campaign himself, when posing at the 2014 Monaco Grand Prix.